Software Help for Small Businesses
There is a lot of competition among businesses for top spaces on internet search engines. You have to use the right key words and key word phrases, you need to include the best descriptions and know how to write things to get your business a presence on the first page of “Google” or “Yahoo” for example. Bigger businesses have had the advantage with search engine optimization (SEO) software programs that include a press release template, and a “how to” guide. The software that helps you write press releases with the best key words built right in them has traditionally been expensive, making it cost prohibitive for small business owners to purchase and use effectively.
This is no longer the case, due to a new software system that is budget friendly for even the smallest of businesses. There are templates for press releases, but enough editorial control to customize it to promote your business. If you have a unique product or a regional service, you can still write press releases with key word rich phrases to reach SEO and compete on a global level on the internet. This software is about one third the price of software currently on the market. The support program had packages that let you choose 5, 10 or 20 press releases per month, so you are only paying for what you need. You can also roll over press releases from previous months up to a total of 50 releases. This is a great feature for seasonal services or temporary business situations like camp rentals or hunting guides. These programs can be purchased for under $200.00, which is a great deal when you consider that outside services for press releases can cost the same two hundred dollars per release.
Do not worry if you are not familiar with writing press releases because the software has its own “how to” system included that can help you get started. Once you get used to the system and practice up a bit, you will be writing press releases that contain key words and phrases that will get your business noticed and increase traffic to your site or your store.