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What You Need to Know about Digital Marketing Strategies Digital marketing strategies result from decisions that are made about how products or services should be promoted to the target customers in different digital media. Marketing strategies are used by companies to increase their sales and to launch new products to benefit the company. Strategies usually involve construction and implementation of a marketing mix. Also known as the five Ps, the marketing mix refers to product, price, promotion, packaging and place. The physical sale of items or the online sale is part of the place marketing strategy. It might also involve choosing one distribution channel over another. Businesses need to make sure that they select the most appropriate distribution strategy because this is how their customers get products. Promotion strategies can involve prize drawing and holding sweepstakes to attract new customers and create awareness of your business. Advertising is one of the different strategies that can be involved in promotion. For a business to inform its customers of promotions such as free giveaways, it can make banners and flyers. Placing advertisements on both social and print media allows a business to use advertising as a digital marketing strategy that will attract many customers.Packaging is usually overlooked as a marketing strategy. To most, it is just a mere detail. As opposed to this, studies are showing that the content of the package of a product and its appearance have a big influence on the decision of customers to purchase the product. This is because consumers always select those products whose appearance is not only appealing but appears to be beneficial to their needs. It is important for businesses to consider the pricing of their commodities. Pricing decisions are very important digital marketing strategies because consumers tend to consider price when buying commodities. Businesses should set their price points to be at a level that represents the value of the consumers. Consumers’ choice can be influenced by lower pricing on other products offered by competitors. Businesses can use advertising strategies to back up their products’ pricing. Businesses can use certain words to advertise products that are high in quality. These are such as “top of the line” and “premium”, which warrant the price of the products.
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It is important that a product be presented to consumers effectively. Advertising, pricing and other areas of the marketing mix strategy need to work hand in hand. This ensures that there is creation of a brand that will attract the market and boost sales. A product can be differentiated from competition with the help of branding. Packaging and creating a catchy advertising message is part of branding. It is important for a business to have a plan that includes a budget and objectives when making marketing strategies. This ensures that businesses have the chance of developing digital marketing strategies that will work well for them.Case Study: My Experience With Marketing